User activity to enhance customer lifetime value modeling in contractual streaming industry

User activity to enhance customer lifetime value modeling in contractual streaming industry

Blog Article

This article presents a model for Customer Lifetime Value (CLV) tailored to the subscription-based streaming industry, incorporating both contractual dynamics and user activity.Unlike traditional CLV models that overlook contracts, this semi-Markov model captures the time users remain in specific subscription plans and the transitions between Procedure Towels these subscription plans.Using empirical data from the MTN TV platform for a step-by-step implementation, the study identifies key factors influencing subscription cancellations, such as expiration dates and viewing behavior.

The results show that Bosch PIM851F17E 80cm 5 Zone Induction Hob longer subscriptions yield higher CLV, with more predictable churn cycles.These findings can guide marketing strategies and resource management to maximize CLV in the streaming sector.